2:02 PM More on Facebook: Though mobile is ramping, emerging markets monetization - another widely-held concern - remains a problem. While Facebook's North American and European ARPUs were at $3.40 and $1.37, its ARPUs for Asia and the rest of the world were a mere $0.58 and $0.47. The latter two regions accounted for 81% of Facebook's 52M Q/Q monthly user increase. Among the challenges Facebook has in these markets: users are often less valuable to marketers, many users are mobile-exclusive, and many access Facebook using feature phones that don't support all of its mobile ads. (Read the comments on this)
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