Thoughts On Apple's Ousting Of Forstall And Browett: Asserting Cook's Authority, Solidifying Jobs' Vision
by Helix Investment Management
On October 29, as the markets were closed, Apple (AAPL) announced, in a terse press release, that both Scott Forstall, the head of iOS engineering, and John Browett, head of retail, were leaving the company. Forstall's responsibilities will be split up between Eddy Cue, who is taking charge of Siri and Maps, Craig Federighi, who is taking charge of iOS engineering, and Jony Ive, who is taking control of software design as well. The retail division will report to Tim Cook until a replacement retail head can be found. The suddenness of this move stunned many in the technology world, and, as with most things involving Apple, it generated a good deal of coverage. Our analysis of the situation has shown that these actions reveal the best in Apple's corporate management practices, and also show that Tim Cook is working to assert himself not simply as the Steve Jobs' replacement, but as a CEO in his own right, even as he preserves the vision that his predecessor worked his whole life to achieve. In this article, we will attempt to explain why Forstall and Browett were ousted, and why Apple's investors should view this as a positive. read more »
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