Facebook Overload: Just Getting Worse

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. Facebook Overload: Just Getting Worse By David F. Carr The more we use Facebook, the more overwhelmed we feel, study finds. User reaction to Facebook's revamped news feed not so positive. Active Facebook users are more likely to complain of information overload--and to believe it's gotten worse in the past year, according to a study published in the Association for Information Systems. In particular, the study looked at whether the Facebook news feed has become more or less overwhelming since the formula for displaying posts changed in September 2011. By default, Facebook now displays a filtered feed of "top posts" to occasional visitors rather than just displaying the most recent posts. However, the feed structure is a little more complicated than that. As the paper explains, "If a user has been away for a week, it provides a summary of posts; if the user visits Facebook every hour, it provides the most recent stories. These changes have resulted in a constant stream of information on the News Feed, generated through posts shared not only by friends but also through the posts shared by friends of friends." In addition, the increased volume of posts from other highly active users "may be irrelevant to many of those who receive them. Because of these profuse unstructured posts, many Facebook users are overwhelmed and frustrated with the large amount of information, experiencing the problem of information overload." READ MORE » Harmon.ie Syncs Sharepoint Collaboration Via Desktop, iPad Harmoni.ie's SharePoint plugin for Outlook now does more for users who move between desktop and iPad on collaboration chores. Facebook Earnings Highlight Mobile Opportunity Months after it began targeting mobile by embedding ads in the news feed, Facebook says it's getting 14% of its ad money from mobile. MORE NEWS » Debra Donston-Miller Big Bird, Binders, Bayonets: Debate's Social Lessons Presidential debate memes prove that speed, humor, and relevant data all key to effective use of social media. MORE COMMENTARY » 10 Great Social Features For Microsoft SharePoint 2013 Social computing will play a big role in Microsoft's upcoming collaboration platform. 6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities Apple's iPhone 5 and iOS 6 add social capabilities to the iPhone and iPad that will provide new ways for businesses to interact with their customers. Oracle vs. Salesforce: Social Acquisition Face-off Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up. MORE SLIDESHOWS » Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 Creation Technologies CIO Sees New Office Simplifying Life Creation Technologies CIO Sees New Office Simplifying Life Equifax CTO Credits New Office With Consumer Pizzazz Equifax CTO Credits New Office With Consumer Pizzazz MORE VIDEOS » Big Bird, Binders, Bayonets: Debate's Social Lessons Harmon.ie Syncs Sharepoint Collaboration Via Desktop, iPad Facebook Earnings Highlight Mobile Opportunity This makes a lot of sense to me but I would go further. We don't just need mobile Apps, the mobile device is at the center of the process from exploring thru buying and using. It connects the online and offline worlds throughout the process. It is no longer a funnel and it isn't about marketing to anybody, the focus is the user experience controlled by the mobile device. Analytics and marketing automation play a large role but I really think mobile is at the center. Comment by: pbarry57001 Commenting on Will CMOs Outspend CIOs? Wrong Question» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Excerpt: Enterprise Collaboration & Social Software Evaluation Report - Comprehensive Product Evaluations Accelerating Business Performance Guide to Understanding Social CRM The State of Community Management Online Marketing Summit October 22-25, 2012 E2 Innovate November 12-15, 2012 Santa Clara Convention Center The BrainYard, a collaboration between InformationWeek and the Enterprise 2.0 Conference, is the leading source of information for business and technology professionals who are infusing social software and processes throughout their organizations. © UBM TechWeb 2011. All Rights Reserved. The BrainYard c/o UBM TechWeb, 303 Second St., Suite 900 South Tower, San Francisco, CA 94107. UBM TechWeb, The BrainYard, Enterprise 2.0, InformationWeek, and associated design marks and logos are trademarks owned or used under license by United Business Media LLC, and may be registered in the United States and other countries. 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