Search: Will It Deliver For Microsoft?
by AppHead
There has been a lot of discussion and speculation about Microsoft's (MSFT) recent partnerships and investments to strengthen its mobile and social search capabilities and, ultimately, its bottom line. First came Mimvi's (MIMV.OB) announcement a few weeks back that Microsoft had partnered and invested in Mimvi to develop complementary search and recommendation tools for Windows Mobile 8 and Windows Azure platforms. Next came Microsoft's investment in Klout, a social media reputation service that works with several social networks. Microsoft has already started to integrate Klout data into Bing search results. This investment and partnership with Klout shows Microsoft's commitment to enhancing Bing, particularly in the social search area. read more »
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