Higher Click Thru Rates On Facebook Ads Drive Advertisers And Revenue To The Social Network
by Sankrant Sanu
In a recent article on Facebook (FB)'s earnings release, where I pointed out its enormous growth potential, I got a pertinent comment:
Sankrant, I found your viewpoint interesting, but saw no comment about just how effective FB ads are? You say they have avoided intrusiveness (many disagree, and I wouldn't know as I found no good use for FB) which is akin to saying they are ignorable. Sure the signs look good as long as advertisers are willing to pay the current rates, but what if, like GM (which has troubles of its own...) others find they are not as cost effective as expected, and started to pull out? read more »
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