Apple Reports Mixed Results Despite Lowered Expectations
by Bill Maurer
On Thursday afternoon, Apple (AAPL) announced its widely anticipated fourth-quarter earnings. There was more talk than average around this report, given the iPhone 5 release and new product announcements just two days ago. For those who missed it, here is my official preview article for the report. I did not give a specific prediction this quarter as to what I thought Apple would report. Instead, I attempted to show what I thought Apple would report in each product category, based on the current Street estimate at that time. Also, for those who missed it I did a bull/bear debate for Q4 a month ago, focusing on the important themes that would likely impact this quarter's results. read more »
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