Gigya Certification Aims To Allay Social Login Fears | Smile, Shoppers! Big Data Is Watching

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. Gigya Certification Aims To Allay Social Login Fears By Debra Donston-Miller SocialPrivacy Certification holds organizations accountable for data, privacy protection. Social business infrastructure provider Gigya's new SocialPrivacy Certification program is designed to provide peace of mind to users of social login services by holding organizations displaying the certificate accountable for doing -- and not doing -- specific things. Social login services, including Gigya's own Social Login, enable users to register for sites and services using a preferred social network account, such as Facebook, LinkedIn, Google+ or Twitter. But while such services make authentication relatively quick and easy, not all users are comfortable using them. Gigya conducted a survey of 2,600 people and found that 53% have logged in to a website or mobile application using social login. It was the 47% who had not that Gigya wanted to reach, according to company CEO Patrick Salyer. READ MORE » Smile, Shoppers! Big Data Analytics Software Watches You Immersive Labs' Cara face-detection software will detect shoppers' age, gender and other data that marketers love. Social Business Vs. Old-School Collaboration Microsoft-friendly IT services firm Avanade shares its social collaboration experience, which includes weaning employees off email lists. NCR Acquires Video ATM Software Maker NCR is buying uGenius Technology, which makes the software for video ATMs that offer customers remote teller services from a call center. MORE NEWS » David F. Carr How Social Media Changes Buying Behavior Treating social media as just another marketing channel is a mistake, says CEO of digital agency R2 Integrated. MORE COMMENTARY » Facebook's 2012 Highs And Lows 2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on it. The BrainYard's 7 Social Business Leaders Of 2012 The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy. 10 Great Social Features For Microsoft SharePoint 2013 Social computing will play a big role in Microsoft's upcoming collaboration platform. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » Smile, Shoppers! Big Data Analytics Software Watches You How Social Media Changes Buying Behavior Social Business Vs. Old-School Collaboration NCR Acquires Video ATM Software Maker Very interesting report. I spoke a couple of years ago with one of the Marsh execs involved in putting this together, it was just starting to gain traction then. As you reference at the end of the article, the opportunity to use social as a channel for client and partner communications is a huge opportunity, insurers still are trying to figure this out. Comment by: KBURG070 Commenting on Risk Management Firm Bets On Social Business» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. 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