Search And Site Analytics: Pulling Out Of LinkedIn
by Joseph Poma
Though their reliability has yet to be confirmed, there is little doubt in my mind that search engine analytics and website traffic statistics can assist in making accurate predictions for online service and retail companies. In a previous article I referenced search analytics, predicting that Michael Kors (KORS) would have strong holiday sales and that it would outperform other high end peers such as Coach (COH) and Tiffany & Co. (TIF). That article was published on Christmas Eve, and on the 25th of January Goldman Sachs was heard "pounding the table" for KORS (placed on its conviction buy list on the 11th of December) with a price target of $75/share. Year-to-date Michael Kors has seen its share price rise more than 10%. The company will announce earnings on the 12th of February before the market opens. read more »
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