5 Tips For Proactive Customer Engagement | Are Universal Social Engagement Standards Possible?

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. 5 Tips For Proactive Customer Engagement By Deb Donston-Miller When reaching out proactively to customers and potential customers, there's a fine line between helpful and creepy. Social networks like Facebook, Twitter, Google+, Instagram and Pinterest have given companies new opportunities to engage with customers and potential customers. Using social media monitoring tools, companies can (and should) listen for any mentions of their brands, be they customer complaints, cries for help or compliments. Depending on users' privacy settings, organizations can also connect directly with customers, uninvited. And there's the rub: How does your company avoid becoming the equivalent of a dinnertime telemarketing call? Read on to find out what to do and what not to do when reaching out to customers proactively. READ MORE » IBM Tools Point To Bigger Social Trend As social features become standard in traditional IT products, companies must consider new security and training challenges. 5 Ways Social Media Makes B2B Sense There are several ways you can -- and should -- use social to develop your business-to-business customer relationships. MORE NEWS » Dion Hinchcliffe Are Universal Social Engagement Standards Possible? Business needs a better barometer of audience interaction in social media. MORE COMMENTARY » 10 Social Networks For Special Interests Vertical, or specialized, social networks connect you with people and and business opportunities around specific industries or affinities -- whether you're a doctor, or a cat lover. 8 Key Changes In Microsoft SharePoint 2013 Microsoft's popular collaboration platform gets a significant revamp with SharePoint 2013. Here's what you gain. Facebook's 2012 Highs And Lows 2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on it. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » Are Universal Social Engagement Standards Possible? IBM Tools Point To Bigger Social Trend 5 Ways Social Media Makes B2B Sense Great article, and I broadly agree with your points. My problem with B2B social media is that it's not easy to immediately attribute gains or leads. Even when making yourself seen in the marketplace, eventual buyers who happen to remember your company instead of clicking a specific track link are credited to "direct traffic" instead of SM. I think it's slightly more direct with communities on Google+ and groups on LinkedIn, but I still see social media as being widely disparaged for not being "real." Comment by: lyyons Commenting on 5 Ways Social Media Makes B2B Sense» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. 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