Saturday, October 20, 2012

Whither, iPad Mini? | Windows 8 Beats Mac, Appsolutely

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  Saturday, October 20, 2012
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InformationWeek Editor
Tom LaSusa
 
 

To borrow somewhat from the annals of history: "The Mini is coming...the Mini is coming!*" But you know, I just don't understand why.

Granted, I know what the point of an iPad Mini is to the folks at Apple: to get a slice of that tasty market pie that Amazon and Google have been enjoying with the Kindle Fire and Nexus 7. Still, ever since the rumors of the device began circulating, I couldn't help thinking that Apple risks shooting themselves in the foot--or in this case--the bigger iPad.

The folks over at BYTE.com share the same opinion. In their recent article, they cite analysts who are confident iPad Mini will cannibalize as many as 1 million current-gen iPad sales during the fourth quarter.

Byte Editor Larry Seltzer opines, "Apple neither makes nor loses money when someone buys a Kindle Fire. But if the [cannibalization] is true, and they're losing iPad 'Biggie' sales then it's a matter of which is more profitable to Apple."

But perhaps for Apple, a sale is a sale, as long as it's not the other guy's mini tablets.

So Mini is coming, whether we want it or not. Since we're getting it, we have a wishlist of 8 features we'd most like to see--from a powerful battery to optional 4G LTE service.

Are you looking forward to the iPad Mini's debut? What features would you like it to have? Or do you think Apple could stumble with this one? Drop me a line @ tlasusa@techweb.com

*(Editor's Note: Yes I know, Paul Revere never shouted 'The British are coming.' Though he probably did shout "The Regulars [or the Redcoats] are coming!" So there's your history lesson for the weekend!)

Tom LaSusa
Community Manager
InformationWeek.com
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