AAPL: The Galaxy S IV shows the contrast between...

6:12 PM The Galaxy S IV shows the contrast between Apple's (AAPL) minimalist approach to smartphones and Samsung's (SSNLF.PK) "maximalist" approach, writes Forbes' Anthony Wing Kosner. Whereas Apple carefully weighs the impact of product changes and lets the iPhone speak for itself, Samsung is constantly making big "upgrades" while promising its phones will change your life. Kosner thinks Apple's low-key approach resonates better in the U.S., but TechCrunch's John Biggs argues Samsung's approach has its strengths. [Samsung] "figured out that people didn’t care about specs. Instead, they care about use cases." Read comments

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