 | |  | | Doug Henschen | | | | | Marketers worldwide plan to splurge on big data operations and the people needed to run them, according to a new study from marketing firms Infogroup Targeting Solutions and Yesmail Interactive. The study found that 68 percent of marketers predict their data-related expenses will rise "greatly or slightly" in 2013, while only 3 percent think their data spending will decrease.
It's no surprise that CMOs are expected to spend more money on technology. Marketers have gargantuan budgets (as compared to, say, CIOs) and, if anything, they've been underspending on tech. The demands of Web, mobile, and social are breaking down manual methods and reliance on agencies and outsourced services. CMOs really have to invest in technology to keep pace with competitors and consumer expectations.
The Infogroup/Yesmail survey shows that marketers are increasingly focused on real-time data, analytics, and integrated multichannel marketing, and 45 percent of respondents say that analyzing information about their customers will be their biggest data-related challenge in 2013. This is good news for CIOs, as their data-management expertise is sorely needed, but don't wait for CMOs to ask for help. Partner now.
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Doug Henschen
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| JOIN THE CONVERSATION Posted By pschnabel: "The University of Texas-Austin McCombs School of Business offers a Masters of Science in Business Analytics and an MBA with a concentration in Business Analytics. The MBA program has offered a concentration in Customer Insight/Marketing Analytics for more than 10 years and historically has had a strong tie to data-driven marketing thanks to its proximity to CPG companies like Dell, Frito-Lay and Kimberly-Clark, and large analytics-focused marketing agencies like Rapp, Targetbase and Epsilon."
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 | | COMMENTARY REPORTS & WHITEPAPERS FEATURED REPORTS Research: 2013 Analytics & Info Management Trends Five years ago, many companies were standardizing on one or a few business intelligence products, and interest in advanced analytics was just starting to grow. But that's all changed.
Experimentation is back, according to our 2013 InformationWeek Analytics, Business Intelligence, and Information Management Survey. Companies of all sizes and across many different industries are using analytics, and veteran users are going for new levels of sophistication. In addition, five years ago, big data analysis was in its infancy; today, it's a fast-growing niche within the analytics, BI, and information management domain.
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|  | | | FEATURED WHITEPAPERS The Fast Path To Big Data As businesses operate in an always-on digital environment, as a growing number of devices capture and transmit a growing volume of data, and as unstructured data becomes a rich and pervasive source of business intelligence, big data will play an increasingly strategic role in enterprise IT. Companies that recognize this reality--and that act on it in a technologically, operationally, and economically optimized way--will gain sustainable competitive advantages. Any company pursuing those advantages will substantially benefit by engaging the right big data partner.
Download Now (Registration Required) | RESOURCES AND EVENTS Big Data Analytics: Is Your Elephant Enterprise Ready Hadoop's cost-effective scalability and flexibility to analyze all data types is driving organizations everywhere to embrace big data analytics. From proof of concept to deployment across the enterprise, join Datameer and Hortonworks as we answer the question, 'now what?' when rolling out your Hadoop big data analytics project. This webinar will address critical project components such as data security, data privacy, high availability, user training, and use case development. (Free registration required.)
It happens January 29, 2013.
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