Why Your 'Weak' Relationships Pack Strength

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. Why Your 'Weak' Relationships Pack Strength By Jacob Morgan Often, we focus on building strong relationships with people. After all, the better we know someone and the stronger the relationship is, the more valuable it is for us, right? These are our strong ties. It's a bit counter-intuitive, but in the workplace it is not the strong ties that are the most beneficial. Weak ties -- acquaintances or people that you might not know that well -- can be far more valuable. In 1973, the sociologist Mark Granovetter published a paper titled "The Strength of Weak Ties" in which he explains the value of casual ties. Granovetter analogizes weak ties to being bridges, which allow us to disseminate and get access to information that we might not otherwise have access to. In fact, Granovetter states, "all bridges are weak ties." READ MORE » LinkedIn Launches Ads API LinkedIn Ads API opens the door for a new class -- and a new scale -- of B2B social advertising and marketing campaigns on the site. Google Links Gmail To Drive For Huge Attachments Gmail users can now attach files as large as 10 GB, in a manner of speaking. Blue Rooster Unveils SharePoint-Based File Sharing Tool Madison service facilitates document collaboration with the extra levels of security that Microsoft SharePoint and Azure provide. MORE NEWS » David F. Carr Few Enterprises Move At The Speed Of Social Part of the challenge of social business is matching speeds between enterprises and organizations like Facebook with a "move fast and break things" philosophy, says Hearsay Social CTO Steve Garrity. MORE COMMENTARY » The BrainYard's 7 Social Business Leaders Of 2012 The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy. 10 Great Social Features For Microsoft SharePoint 2013 Social computing will play a big role in Microsoft's upcoming collaboration platform. 6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities Apple's iPhone 5 and iOS 6 add social capabilities to the iPhone and iPad that will provide new ways for businesses to interact with their customers. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » LinkedIn Launches Ads API Google Links Gmail To Drive For Huge Attachments Blue Rooster Unveils SharePoint-Based File Sharing Tool Few Enterprises Move At The Speed Of Social "I certainly feel more productive after doing laundry and cooking a meal than I do posting a meaningless status on Facebook." Comment by: Cara Latham Commenting on Why Your 'Weak' Relationships Pack Strength» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. 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