Social Leaders Get Teams Past The Velvet Rope

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. Social Leaders Get Teams Past The Velvet Rope By Matt Ridings The role of marketing, advertising and public relations should be to expose their incredible company to the world at large and let people see all of the things that make it unique and great. Stop for a moment and think about whether that resonates as true. Far more people relate to the following statement instead: "The role of marketing, advertising and PR is to manipulate public perception to match what they'd like for the public to believe." The actual nature of the company is irrelevant in that statement. There are far too many reasons why people feel this way to go into all of them here, but one reason is the marketing team believes its role is to be reactive. Meaning, it can work only with what it has been given. Someone else designed the product or service feature set, someone else hired the other employees, someone else created the company's vision. The marketing team's job is to take what it is given and make the best of it. READ MORE » Blue Rooster Unveils SharePoint-Based File Sharing Tool Madison service facilitates document collaboration with the extra levels of security that Microsoft SharePoint and Azure provide. Facebook Gift Scams: How They Work Beware complex scams that promote Costco, Starbucks vouchers, while making it tough for authorities to track down perpetrators. Few Enterprises Move At The Speed Of Social Part of the challenge of social business is matching speeds between enterprises and organizations like Facebook with a "move fast and break things" philosophy, says Hearsay Social CTO Steve Garrity. 12 Reasons To Be Thankful For Social Business Why should we be grateful for social business? Let us count a dozen ways. MORE NEWS » Debra Donston-Miller Housework Outranks Facebook On Happiness Meter Only activity people like less than using Facebook is recovering from illness, study says. There's a lesson here for businesses. MORE COMMENTARY » The BrainYard's 7 Social Business Leaders Of 2012 The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy. 10 Great Social Features For Microsoft SharePoint 2013 Social computing will play a big role in Microsoft's upcoming collaboration platform. 6 Ways iPhone 5, iOS 6 Amp Up Social Opportunities Apple's iPhone 5 and iOS 6 add social capabilities to the iPhone and iPad that will provide new ways for businesses to interact with their customers. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » Blue Rooster Unveils SharePoint-Based File Sharing Tool Facebook Gift Scams: How They Work Few Enterprises Move At The Speed Of Social Housework Outranks Facebook On Happiness Meter "On social networks, which thrives on 'you scratch my back i scratch yours', weak ties can be much more open to sharing information and contributing to your efforts than one would expect." Comment by: pankaj Commenting on Why Your 'Weak' Relationships Pack Strength» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Excerpt: Enterprise Collaboration & Social Software Evaluation Report - Comprehensive Product Evaluations Accelerating Business Performance Guide to Understanding Social CRM The State of Community Management Online Marketing Summit San Diego February 11-13, 2013 The BrainYard, a collaboration between InformationWeek and the Enterprise 2.0 Conference, is the leading source of information for business and technology professionals who are infusing social software and processes throughout their organizations. © UBM TechWeb 2011. All Rights Reserved. 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