11:47 AM Some of the subjects likely to get scrutinized when Facebook (FB -1.5%) delivers its Q1 report after the close: 1) Mobile ad growth: Though Sponsored Stories and app install ads have fared well, Q4 mobile sales impressed the Street less than Q3's, and the sell-side is split on Q1 (I, II). 2) PC activity: It's expected to keep declining, but the pace remains a concern in light of signs user fatigue with certain demographics is a factor (in addition to mobile). 3) International monetization: Did Facebook have some success in narrowing the huge gaps between North American and foreign ARPUs? Just bringing Europe near NA levels would do wonders for ad sales. Read comments
FB price at time of publication: $27.36. Check FB price now »
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Focus Articles on FB
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Transcripts on FB
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