Facebook Home: A Real Game Changer In Mobile Or Just Another Fad?
by Dividend Pros
The wait is over; after years of speculation from tech enthusiasts and countless denials from Facebook (FB), we finally have what the speculators were referring to as the Facebook phone. I've been following the rumors since Facebook announced the "Home on Android" event last week, and most of the speculators were suggesting that Facebook was about to launch a smartphone manufactured by HTC running a highly customized version of Google's (GOOG) Android OS with a deep layered Facebook integration. An epic fail from Facebook, I thought, as I wondered who would go and especially buy a phone just because it was all covered in Facebook, and why would Facebook make such a big effort to enter an already hypercompetitive smartphone market? However, introducing a Facebook style "launcher" for all Android-based phones is an interesting development, because it gives Facebook access to millions of Android users around the world while giving users the flexibility and choice to install or uninstall the new interface whenever they want. The idea is interesting; however, whether the Facebook Home is a game changer in mobile or just another fad will depend on how Facebook executes this idea. In this article, I give my take on Facebook Home. read more »
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