 | |  | | Doug Henschen | | | | | 20th Century department store magnate John Wanamaker famously said, "half the money I spend on advertising is wasted; the trouble is I don't know which half.
With big data analysis, it's now possible to know which half is which. Tivo Research and Analytics (TRA) correlates data on television viewing habits to third-party purchasing data to show advertisers which ads are driving more sales, whether that is of consumer packaged goods, automobiles, or even prescription drugs. TRA is even exploring correlations among television advertising and online advertising so it can help marketers allocate cross-channel campaign spending.
How does TRA do it? It's all in the data. And in TRA's case, it's "naturally occurring" data, meaning that data is not based on surveys, diaries, or logs collected from a small sample of TV viewers. The company's Media TRAnalytics service relies on data from cable company set-top boxes to compile actual (not estimated) data on what shows are being watched and which ads are being seen in roughly 4.4 million households.
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| | | |  | | INSIDE THE LATEST ISSUE OF NETWORK COMPUTING OpenStack has become a de facto standard for public clouds and is poised to rule hybrid clouds. The enterprise battle is underway.
ALSO: With all the noise around the "what" and "how" of SDN, many people forget the "why." Log In Or Register To Download | |
 NEWS & ANALYSIS How Foreign Names Trip Up Terrorism Databases In last month's Boston Marathon bombing, the key suspect's name, Tamerlan Tsarnaev, had multiple spellings on U.S. intelligence watch lists. How can we beat this problem? NewsiT Uses Big Data Tools To Verify Tweets In their endless pursuit of breaking news and trends, many media organizations have turned to social media. Publishers place top tweets on their homepages. Twitter's own homepage includes, without editorial comment, a "Trends" column that shows the top terms, phrases, and hashtags used by its 200 million+ active users. SAS Makes Triple Play SAS unleashed three major announcements at its Global Forum in San Francisco last week, with a wave of new SAS High-Performance Analytics capabilities, a unified SAS Customer Experience marketing suite, and added levels of support for public and private cloud deployment of SAS software. Cloudera Impala Brings SQL Querying To Hadoop Cloudera last week released its Impala query engine for Hadoop after six months of beta testing by more than 40 customers. It's the first so-called SQL-on-Hadoop product to reach general release. But with a bevy of such systems on the way, the question is whether Impala will stand out as the best fix for Hadoop's shortcomings. MapR Brings Search To Hadoop Last fall, MapR set out to improve on HBase, Hadoop's built-in NoSQL database. On Wednesday, it delivered on that promise and announced a next move: integrating search capabilities with its M7 Hadoop distribution, with partner LucidWorks. | JOIN THE CONVERSATION Posted By Tony Kontzer: "It makes sense for IBM to become a player in the Internet of things wave. So many of the companies that figure to be major contributors to the Internet of things are long-standing pillars like Ford and General Electric, and those are exactly the kinds of companies that have long been IBM's bread-and-butter. Why not keep those relationships humming along?" In reply to: IBM Crunches Internet Of Things Data View Entire Response | Post Your Own Reply  | | COMMENTARY Active Data Demands Storage Rethink By George Crump Active data used to mean the data you were working on at that moment in time. Active data was created, collaborated on, and distributed, but then within a few days or weeks it would become permanently dormant. The capacity requirement of this working set would be relatively static. But active data is changing, and we need to re-think how that data is stored. Attend E2, Conquer Your Enterprise Challenges By Frtiz Nelson Social, mobile, cloud, and big data all can help you move more quickly and reach new customers. For the latest wisdom on how, join us at the E2 Conference in Boston. REPORTS & WHITEPAPERS FEATURED REPORTS
Research: 2013 BI/Analytics Salary Survey
Companies know that advanced analytics can give them a competitive advantage, but how do they get there? With 44 percent of staffers in our salary survey saying one of their top duties is "designing and revising reports" and just 12 percent of managers and 10 percent of staff focusing on tasks that can help predict performance, it appears there's still a long road ahead.
Our InformationWeek 2013 U.S. IT Salary Survey reveals that business intelligence/analytics and data integration/data warehousing salaries are slowly but steadily climbing, according to 806 respondents in these categories. The median total compensation for managers in these categories is $130,000.
Download Now (Registration Required)
| | |  | | | FEATURED WHITEPAPERS Securing Big Data: Recommendations for Hadoop and NoSQL Environments Big data repositories enable enterprises to use large volumes of varied data to make more rapid decisions, but repositories frequently include sensitive data that must be secured. Most Hadoop and NoSQL environments that manipulate big data have little to no integrated security.
This technical paper provides an overview of NoSQL big data security issues and includes security recommendations that enterprises should consider when securing big data environments.
Download Now (Registration Required) | Supporting your BYOD Program with Mobile Enterprise Services Have you evaluated the costs and risks of managing your "bring your own device" (BYOD) environment? With employees bringing their own smartphones and tablets to the workplace, managing and securing these devices, and creating a flexible mobile environment, can be complex, risky, and costly.
Join this webinar to hear more about the total economic impact and potential return on investment enterprises may realize by engaging a mobile enterprise services provider to help implement a BYOD program, based on a study commissioned by IBM and conducted by Forrester Consulting.
It happens May 7.
Register today! |  | |
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This e-mail was sent to sojo.blo@gmail.com
| Big Data. Big Decisions. From Enterprise Software And SAS
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