12:52 PM Yahoo (YHOO -1.6%) strikes a deal with Twitter to integrate "relevant and personalized Tweets" within its home page news feed. The news feed, launched in February and now supporting ads, is a key part of Yahoo's efforts to boost slumping user engagement and display ad sales with the help of personalized content culled from a number of different sources. Read comments
YHOO price at time of publication: $26.89. Check YHOO price now »
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Focus Articles on YHOO
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Press Releases on YHOO
- Yahoo! to Participate at the J.P. Morgan Global Technology, Media and Telecom Conference (Business Wire)
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StockTalk on YHOO: YHOO StockTalk | Twitter YHOO | Twitter $YHOO | YHOO Instablogs
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Transcripts on YHOO
- Yahoo!'s CEO Discusses Q1 2013 Results - Earnings Call Transcript
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