Is Google Now Taking A Bite Out Of Apple?
by StockRiters
Introduction
From one perspective, Google Now is a threat to both Siri and Apple's (AAPL) TAC revenues from Google (GOOG). Yet the app is being allowed to become part of the iPhone/Ipad product line. The threat to Siri is obvious as Google Now is probably a broader, if not superior, replacement of Siri. The threat to Apple is the Google Searchbox in the Now app, which competes for attention with the Safari-based Google search from which Apple made $1 billion in TAC profit last fiscal, as I have discussed below. read more »
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