Facebook's Phantom Revenue Could Be A Windfall
by Scott Ryan
Any business can establish a free Facebook (FB) page allowing fans to recommend them by clicking their "Like" icon. Companies large and small have pages but in this -celebrity- obsessed culture, perhaps the most lucrative are the pages of actors, athletes, musicians and other public figures. That considered, it seems appropriate to contemplate how much pseudo-advertising or endorsement revenue is generated on Facebook - in which Facebook doesn't share. read more »
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