Google Needs The Swagger Of A Boss
by Benedict Tubuo (Beevest)
There has been some talk lately that Google (GOOG) should be scared of Samsung. There was actually a comment on Seeking Alpha that described the relationship akin to holding a tiger by the tail. These opinions reminded me of a line that I cannot accurately cite but don't want to claim as mine. It says something like- "if you owe a bank $10M you owe the bank, but if you owe the bank $100M, you own the bank". Apparently, everybody owes Google $10M but Samsung owes Google $100M. How is that for logic? Samsung is a chaebol because it has done tremendously well by itself and is a much bigger entity than meets the eye. It owes a lot of its success in smartphones, tablets and smart TV's to Google. You could also argue this inversely but let's at least agree the relationship has worked well for both sides. So what's lurking in the shadows that should make Google to be scared of Samsung? I contend that Google has been too focused on "Search'" and not been assertive enough in controlling its burgeoning ecosystem. This over reliance on search has made Google very docile and vulnerable to disruption. If Google wants to take full advantage of its potential it needs to become more of a boss and find ways to start taking prisoners. read more »
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