How To Market Collaboration To Employees

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. How To Market Collaboration To Employees By Jacob Morgan One of the most common challenges organizations face when they deploy collaborative platforms and technologies involves employee adoption: Many employees don't use the tools, or adoption quickly falls a month or so after deployment. Some managers try to mandate the use of new tools, but generally, adoption grows organically. I don't know of any companies where 100% of employees joyfully use their collaboration platform. Evolving the way we work takes time. There are many reasons your employees might not be fully embracing collaboration tools. Here are a few of the most effective ways I've seen organizations handle the adoption challenge in both the short- and long-term. 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Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Introducing Social Business for the Mid-Market The Business of Social Business The Future of Business is Social Compelling Returns of Connections in Support of Social Business Creating Value with Social Collaboration Platforms Has Anyone Ever Returned an Unused Software License? Interop Las Vegas Las Vegas May 6-10 The BrainYard, a collaboration between InformationWeek and the Enterprise 2.0 Conference, is the leading source of information for business and technology professionals who are infusing social software and processes throughout their organizations. © UBM TechWeb 2011. All Rights Reserved. The BrainYard c/o UBM TechWeb, 303 Second St., Suite 900 South Tower, San Francisco, CA 94107. 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