FB: Ad execs see a lot of potential in Facebook's...

6:42 PM Ad execs see a lot of potential in Facebook's (FB +3.9%) news feed revamp, and so do others. In addition to targeting content-specific feeds, advertisers will be able to use bigger, more prominently-displayed photos and (eventually) videos, something that could yield higher ad rates. The revamp also stands a chance of boosting engagement, which has been slumping in the U.S. and some other markets thanks to user fatigue and the mobile shift. Read comments

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FB price at time of publication: $28.52. Check FB price now »

Focus Articles on FB

• It's Time For Investors To 'Like' Facebook Stock by Stock Reversals
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Press Releases on FB

• Susan Desmond-Hellmann Joins Facebook Board of Directors (PR Newswire)
• Facebook to Participate in the Morgan Stanley Technology, Media & Telecom Conference (PR Newswire)
• Facebook Reports Fourth Quarter and Full Year 2012 Results (PR Newswire)

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Transcripts on FB

• Facebook's CEO Discusses Q4 2012 Results - Earnings Call Transcript
• Facebook's CEO Discusses Q3 2012 Earnings Results - Earnings Call Transcript
• Facebook Management Discusses Q2 2012 Results - Earnings Call Transcript

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