Apple Must Totally Change Its DNA To Survive And Thrive In A Brutal Competitive Environment
by Harry Long
Apple (AAPL) must strategically totally change its DNA as a hardware firm in order to survive and thrive in an increasingly brutal competitive environment and drive shareholder value. The recent collapse in Apple's share price has nothing to do with its cash hoard and everything to do with a strategy that refuses to de-bundle software from hardware as a necessity to maintain competitive dominance. read more »
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