Why Amazon's Share Price Will Keep Rising
by Bruce Spratling
Investors should have two goals: to make money on their investments, and to become better investors. To become a better investor one needs to examine how they've done with different stocks, in different segments, and take that information into account. Some investors have shorted Amazon (AMZN), and are simply refusing to admit that they've lost money. They tell themselves they haven't lost money until they cover, which of course means they're in denial. They're totally convinced the stock price can't be where it is, and they get emotional about it, forgetting that being passionate about a stock always causes one to lose money. Some investors don't even track their losses in AMZN, saying it doesn't matter, only their portfolio's bottom line matters. That would be akin to a retailer not tracking what profits they make on individual items. It's no way to run a business. read more »
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