Is Apple's Threat Real In The Living Room?
by Jaded Consumer
The Console Question
Apple Inc. (AAPL) - manufacturer of the world's highest-satisfaction, most-loved, and best-selling tablet - is persistently rumored to intend selling Apple-branded televisions or otherwise entering the home entertainment market with a product competing with game consoles. Some of the stories are clearly labeled as fantasies (bigger-than-HD screens dwarfing competitors' pixel counts), but many of them claim evidence like insider reports from assemblers, reports of testing, or information from screen suppliers. Apple doesn't make a game console per se, but software developers have commented repeatedly on the strength of Apple's phones and tablets (and mini-tablets) as game console substitutes. Success with iOS devices as portable game-machines, and developers' attention to iOS for game development, has positioned Apple to evolve its product line to include a living-room game console. What risk do competitors really face from Apple in the living room? read more »
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