Monday, February 25, 2013

AAPL: Apple's (AAPL -0.2%) newfound success in India...

12:52 PM Apple's (AAPL -0.2%) newfound success in India could provide a template for attacking emerging markets where the iPhone's high unsubsidized prices have limited sales. Payment plans - one promotion involves a $93 up-front payment for an $840 iPhone 5 - have grown Apple's addressable market, a splashy ad campaign has increased brand awareness, and new distributor deals have expanded reach. Canalys estimates Dec. quarter Indian iPhone sales nearly tripled Q/Q to 250K, though Apple's 5% local smartphone share is still well behind Samsung's 40%. Read comments

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