Facebook Earnings Preview: Revenue Growth And Mobile Monetization In Focus
by Trefis
As Facebook (FB) reports its Q4 2012 and full-year results on Jan. 30, investors will be mainly watching the company's progress in mobile advertising. We believe that while mobile advertising will benefit from increase in number of ads within Facebook's news feeds, desktop advertising will gain from Facebook Exchange. In addition to this, Facebook's "Gifts" feature will aid its social commerce revenues. Although social commerce is a growing field, its value for Facebook is relatively low due to the sheer size of Facebook's ad business. read more »
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