Microsoft's Surface Conundrum: RT And PRO
by Benedict Tubuo (Beevest)
The release strategy of the Surface family of tablets suggested that Microsoft (MSFT) intended for it to be a harbinger not a panacea. Part of the announcement for the Surface tablets specifically said it was meant to be the "ultimate stage for Windows". The launch strategy was so convoluted that you wondered if Microsoft was actually trying to sell the darn thing. It reeked of reluctance especially of the fear of pissing off partner OEM's. It was even more burdened by the fact that Microsoft inserted complexity where others seek simplicity by creating RT and PRO versions. I don't have any insights to what Microsoft planned to define as success but I suspect that the RT's market performance was not it. It was backwards in that it tried to compete with existing tablets without necessarily adding value to the proposition. It failed because it did not fundamentally impact the tablet landscape in units sold or excitement. The Pro, however, seems to be starting where the RT ended. It seems to be tickling fantasies of what could be and that, to me, is success. Setting the stage for Windows meant that the Surface's mission would have been accomplished if it raised curiosity in the form of questions from individuals, corporations and OEM's. Questions like: read more »
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