| Wednesday, February 27, 2013 | |  | | Doug Henschen | | | Salesforce.com's New Message: It's The Customer, Stupid Salesforce.com CEO Marc Benioff took the stage at the Waldorf Astoria Hotel in New York on Tuesday and floated a new "become a customer company" tagline. It seems like a pretty obvious message coming from a firm with the stock symbol "CRM." The question is whether this new spin will help Salesforce.com maintain the heady, 30 percent-plus growth rates it has reported in recent years.
Benioff's one-and-a-half hour keynote on being customer-centric remixed many of the themes shared at Dreamforce in September 2012. But the high notes have changed. Benioff kept returning to the theme of staying connected with customers, which elevated the importance of all things mobile. Facebook, Twitter, and all things social still got plenty of mentions, but it was a far cry from the "become a social enterprise" appeal of recent years.
What's behind Salesforce.com's new 'customer company' spin? For starters, the previous social-centric message was not translating into sales.
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