Saturday, February 16, 2013 | |  | Tom LaSusa | | | | The Apple iWatch: Is Tim Cook A 'Dick Tracy' Fan?
To be honest, I don't remember the last time I had a tan line from a watchband, do you? When I first got a pager circa 1989-1990, my wristwatch was unceremoniously dumped into the top drawer of my dresser and never saw the light of day again.
A watch seems like an outdated fashion accessory IMO, relegated to being worn by politicians and my 79-year-old mother (no offense, Mom). Today almost everyone has a smartphone, tablet or some device in hand, responding to emails or tinkering with some app. Most of these devices display the time of day somewhere in the upper left or right corner. Heck, my twin boys can tell each other what time it is by checking it on their Nintendo DS devices. The Spider-Man watches they got a few years ago? In the top drawer of their dresser.
There are other factors to consider. Could such a device pack the processor punch that a smart device can? If not, then at best the iWatch will be a souped-up iPod Nano strapped onto a wristband. Then there's the fact that the device is going to be made of curved glass, so it's clearly going to be a more fragile device than we've normally gotten from Apple. And let's not forget Apple's track record with devices getting hot after frequent use. I don't know about you, but I can see some frivolous lawsuits stemming from claims of burns and cuts from broken glass.
On the other hand (no pun intended), Apple could be designing the device with specific purposes in mind. Rumors are circulating that the iWatch could be used in healthcare and fitness, tracking patient stats or athletic performance. That I could see (though I would still be wary of its fragile design).
I could be totally off-base of course: Maybe a device like this could bring wristwatches back into fashion. What do you think: Would you wear an iWatch (or whatever it will be called)? Drop me a line at tom.lasusa@ubm.com.
Tom LaSusa Community Manager InformationWeek.com
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JOIN THE CONVERSATION Posted By cgerber: "It has the hype to be successful, but if young women think it looks dumb then I don't think it'll have the momentum to take off." In reply to: "Apple iWatch Vs. Smartwatches Past And Present" View Entire Response | Post Your Own Reply
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