Monday, November 19, 2012

Social Analytics Evolving | Big Data Sparks Analytics Experimentation

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  Monday, November 19, 2012
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Eric Openshaw
Eric Openshaw
 
Social Analytics Isn't Just For Social Networks
By Eric Openshaw

Remember the scene from the end of Indiana Jones, where the crate containing the lost ark is rolled through a maze of shelves piled high with equally anonymous crates in an enormous government warehouse, presumably never to be seen again? The vast quantities of data being collected through systems and sensors might not have the mass of that dusty artifact, but for many organizations the effect is much the same. It was an exciting ride deploying the technology to gather and store all of that data, but once the lights dim and the screen fades to credits, the treasure is forgotten.

From customer data to social data to performance data, there's no limit to what companies can collect, track and measure. And we're just at the beginning. Yet many organizations have succumbed to analysis paralysis. They know there's more to be gleaned from the data, but they don't know which questions to ask of it, or even where to begin. The data is shelved, the data warehouses unexamined.

Data and technology alone have limited reach. It's the skill to derive meaningful metrics from the data that will make or break the opportunity for each company. CIOs must begin developing that expertise.

The first step is to expand inward. So far, social analytics -- the integration of social software and big data analytics to create insight from unstructured information -- has been the purview of the marketing and sales departments, where the focus has been on monitoring sites such as Twitter and Facebook to gauge customer sentiment and engagement. But social analytics can do more. Broadly applied across all functions, social analytics can focus attention on a company's most pressing internal performance issues.

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Predictive analysis is getting faster, more accurate and more accessible. Combined with big data, it's driving a new age of experiments.

Also in the new, all-digital 'Advanced Analytics' issue of InformationWeek: Are project management offices a waste of money?

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Project Management Offices: A Waste Of Money?
The risks of starting a PMO have never been greater, new research shows. After years of observing project management, I agree.

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SaaS Collaboration & Project Management Buyer's Guide
Got mobile users accustomed to nonstop social networking and sporting multiple devices: PCs, tablets, smartphones, Windows 8 hybrids - you name it? Then a cloud-based service may be a perfect fit for enterprise collaboration. Plenty of vendors are eager to win your business. Find out what to look for and get profiles of 11 top contenders.
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Service Virtualization: Real World Challenges, Real World Perspectives
Join this interactive panel discussion to hear how industry leaders are employing Service Virtualization as an essential part of their quality management strategy. It happens Wednesday, December 5, 2012. More Information & Registration

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