8 Important Steps to a Long-Term Mobile Strategy Date: Wednesday, July 31, 2013 | Time: 10:00 AM PT/1:00 PM ET | Duration: 60 minutes |  | Maribel Lopez Principal Analyst Lopez Research LLC |  | Dipesh Mukerji Sr. Director of Product Strategy & Marketing Kony |  | Steve Wylie General Manager E2 and Cloud Connect | | Mobility and multi-channel experiences are here to stay. Your employees and customers are on the go, and to succeed, you need to stay ahead of the competition. This webinar starts with a look at the rapidly changing mobile market led by noted analyst Maribel Lopez of Lopez Research. We'll then dive into actionable steps you must take towards a dedicated, differentiated mobile strategy. You'll learn: - How to build requirements for a mobile initiative
- Short term vs. long term strategies for mobile
- How to choose the right partner for your mobile initiative
- Tips and tricks from our years of experience
 Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour. Share this webcast with your friends and colleagues: |   | Other UBM Tech Events 
| | 6 Core Components to Create Customer Centric Organizations July 16, 2013 View On Demand | | 
| | Interop New York September 30-October 4, 2013 | New York, NY www.interop.com | | |
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