The Rise And Stall Of Social Media Listening

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. The Rise And Stall Of Social Media Listening By Seth Grimes Listen first. It's sound advice -- the social media (and enterprise feedback) version of "Look before you leap." However, it doesn't address what happens next. Say you've implemented a social media listening program. How do you advance your use of social/customer insights distilled from the voice of the customer and other sources? Unfortunately, companies really don't know what to do, according to Stephen Rappaport, author of Listen First!: Turning Social Media Conversations Into Business Advantage (Wiley, 2011). Rappaport wrote the book in 2011, when, he says, listening was at its peak. Since then? We have experienced the rise and stall of social media listening. 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