Monday, March 25, 2013

The Dark Side Of Big Data | Digital Business Or Bust

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  Monday, March 25, 2013
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Rob Preston
Rob Preston
 
CIOs Must Embrace Digital Business
In his March 18 magazine cover story, "Goodbye IT, Hello Digital Business," InformationWeek editor Chris Murphy exhorts IT organizations to get out of their "back-office, support-the-business role" and finally become developers of "products and apps that customers use directly" -- that is, take the reins of the modern "digital business."

The MO of the digital business is that it's adept at using mobile, social and analytics platforms to boost sales and improve marketing and customer service. Those CIOs who aren't at the center of their companies' e-commerce, social networking, mobile application and CRM initiatives risk being shunted into an infrastructure and operations role -- to the non-growth, non-happening parts of their companies.

Consider the digital business that Starbucks has become. Since creating Digital Ventures, a marketing-IT partnership funded like a startup in 2009, Starbucks has become a retail leader in mobile payments, improved its loyalty card system with complementary smartphone apps and other innovations, and created a nationwide digital network that offers free in-store Wi-Fi and third-party content. Those responsibilities now fall mainly to chief digital officer Adam Brotman.

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  Digital Issue  
INSIDE THIS WEEK'S ISSUE OF INFORMATIONWEEK
Companies want more than they're getting today from big data analytics. But small and big vendors are working to solve the key problems.

Also in the new, all-digital issue of InformationWeek: Jay Parikh, the Facebook's infrastructure VP, discusses the company's big data plans.

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NEW THIS WEEK

What's On Your Big Data Analytics Wish List?
Companies want more than they're getting from their big data analysis. Big and small vendors are working on some key big data problems.

Big Data's Dark Side
Big data has the power to revolutionize society, but also to become Big Brother, warns new book.

Unpatched Remote Access Tools: Your Gift To Attackers
Three-year old "TeamSpy" espionage campaign should be a wake-up call. Lock down your remote-access tools, or else.

Big Data Debate: Will Hadoop Become Dominant Platform?
Will Hadoop become the hub from which most data management activities will either integrate or originate? Two big data experts square off.

Google Backlash: For Real This Time?
Unhappiness about Google Reader's impending closure and mistrust about Google's commitment to new products won't last.

New York's 32-Story Data Fortress: Inside Tour
Sabey's 1-million-square-foot facility in lower Manhattan is billed as the world's tallest and largest high-rise data center.

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REPORTS & WHITEPAPERS
FEATURED REPORTS
Buyer's Guide: PaaS Providers
The platform-as-a-service value proposition is so strong, and so aligned with business and developer interests, that it's a matter of when, not if, PaaS becomes the standard for Web applications. It's time to evaluate your options and plan a migration strategy. This report, the companion to our online comparison, explains the 7 key factors to consider.
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Featured Report

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FEATURED WHITEPAPERS
Three Challenges Driving the Future of Functional Testing
The growing complexity of modern applications, the emergence of mobile and other technologies, and the need for development speed and agility are all putting new pressures on application testing teams. This resource explains how automated capabilities can help you accelerate the testing process and drive development efficiency.
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MOST POPULAR NEWS
3 Warning Signs Your IT Team Is Job Hunting
Do you know how to spot clues that your IT team members may soon leave? Consider this expert advice on IT talent retention.

10 Great Android Apps For Tablets
What Android apps really shine on tablets? Take a look at a few of our favorites.

Google's 10 Best Gags, Pranks And Easter Eggs
The search giant knows a good laugh when it sees one. Here are 10 great examples of Google's goofy side.

10 Best Android Apps Of 2012
Check out these 10 gems that stood out from the crowd of 700,000 Android apps.

Big Data Analytics Masters Degrees: 20 Top Programs
These one-year and two-year graduate programs are just what's needed to close the big-data talent gap. Read on to find a school that fits your ambitions and background.





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WEBCASTS
Safe and Secure Cloud Computing: Is There Such A Thing?
For some companies, security concerns are an inhibitor to their fully embracing this new computing paradigm. Where exactly is my data? Can the "Cloud" crash? Can the cloud meet my compliance requirements? Join this free informational webcast on Thursday, March 28, 2013 to help you identify and navigate through the decisions you need to make as you plan for your IT future. More Information & Registration

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RESOURCES AND EVENTS
InformationWeek 2013 Strategic Security Survey
InformationWeek is conducting a survey on security and risk management. One lucky participant will win an Apple 64GB iPad with retina display and Wi-Fi + cellular!
Survey ends March 29



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