Tuesday, March 12, 2013

FB: Computer programs that track how people use...

4:07 AM Computer programs that track how people use Facebook (FB) can discern undisclosed private information about the social network's members with a high degree of accuracy, including their race, religion and political leanings, Cambridge University scientists show. "We used very simple and generic methods," says study author Michal Kosinksi. "Marketing companies...(could) get much higher accuracy than we did." Read comments

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