AMZN: More on Amazon (AMZN) Prime: Morningstar notes...

9:12 AM More on Amazon (AMZN) Prime: Morningstar notes the big jump in Prime memberships is partially due to the free trial included with a Kindle Fire. According to the firm's estimates, 30% to 40% of all trials have been converted into a paid membership - a decent rate compared to other promotions. On profits, estimates run as high as $78 per member after accounting for shipping and licensing fees. (Previous: Prime subs +10M, Amazon's pricing lever) Read comments

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Press Releases on AMZN

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Recent Market Alerts on AMZN: All currents | Earnings | Dividends | M&A | On the move

Transcripts on AMZN

• Amazon.com's Management Discusses Q4 2012 Results - Earnings Call Transcript
• Amazon.com's CEO Discusses Q3 2012 Results - Earnings Call Transcript
• Amazon.com's Management Discusses Q2 2012 Results - Earnings Call Transcript

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