Superbowl's Social Biz Lessons | LinkedIn Endorsements Are Useless

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	The BrainYard weekly newsletter — the latest news and information on social business technologies. Don't miss The BrainYard's news and updates — please add thebrainyard@techwebdigitalcontent.com to your contact list or address book. 5 Social Lessons From Super Bowl XLVII By Deb Donston-Miller Super Bowl XLVII is but a memory, but the big game -- and all the hoopla that surrounds it -- provided some important social business lessons. Within minutes after the lights went out in the Superdome, just after the start of the second half, Oreo issued a Twitter ad reading, "You can still dunk in the dark." Tide detergent was also on the ball, tweeting its own turn of phrase (and leveraging a then-newly-trending hashtag): "We can't get your #blackout, but we can get your stains out." The ads were clever, timely and very widely shared. The upshot for business: Take advantage of opportunities in the moment. This requires dedicating staff to events that you know will be big in your industry -- or in general -- and training them on what to say and how to say it. That goes for ad hoc comments as well as for highly staged campaigns, which brings us to our next lesson. READ MORE » 3 Big Data Opportunities For CRM Strategy Customer relationship management practices often don't exploit big data effectively, analytics executive says. Are you overlooking these 3 opportunities? Facebook Card May Be Social Network's Killer App Facebook Card stores money that can be spent at multiple retailers, which could broaden its gift card appeal. More Sharing Servicesshare Fortune 100 Graded On Social Prowess Study also provides practical metrics for companies who want to gauge their own progress on social platforms. More Sharing Servicesshare IBM Showcases Bunchball Social Gamification Partnership To get users to discover the business value of enterprise social networking, first give them a fun experience, IBM says. More Sharing Servicesshare IBM Sees Progress On Social Software Standards Support for OpenSocial makes it easier to adapt and embed new and legacy applications for use with enterprise social networks. MORE NEWS » David Nour Why Soliciting LinkedIn Endorsements Is A Bad Idea LinkedIn's nagging automated requests to endorse others' skills are too generic to be useful to anyone. You're better served by staying in personal touch with your network. MORE COMMENTARY » 10 Social Networks For Special Interests Vertical, or specialized, social networks connect you with people and and business opportunities around specific industries or affinities -- whether you're a doctor, or a cat lover. 8 Key Changes In Microsoft SharePoint 2013 Microsoft's popular collaboration platform gets a significant revamp with SharePoint 2013. Here's what you gain. Facebook's 2012 Highs And Lows 2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on it. MORE SLIDESHOWS » Hearsay Social Brings An Enterprise Focus Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out. Hearsay Makes Business More Social Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social. Highlights: Microsoft Introduces New Office and Windows 8 Highlights: Microsoft Introduces New Office and Windows 8 MORE VIDEOS » 3 Big Data Opportunities For CRM Strategy Facebook Card May Be Social Network's Killer App Fortune 100 Graded On Social Prowess IBM Showcases Bunchball Social Gamification Partnership IBM Sees Progress On Social Software Standards "The same person who says they will maintain personal contact will make the time if it is important to that contact. You don't take the time for this, you very likely lack the drive to maintain personal contact and are simply blowing smoke." Comment by: MyW0r1d Commenting on 5 Ways Social Media Makes B2B Sense» Sponsored by IBM Top 7 Tips for Delivering Exceptional Online Experiences In this webcast, we will share our top tips for delivering exceptional online experiences – gleaned from thousands of customer engagements. Hear customer stories on how they increased customer satisfaction and improved brand loyalty. Excerpt: Enterprise Collaboration & Social Software Evaluation Report - Comprehensive Product Evaluations Accelerating Business Performance Guide to Understanding Social CRM The State of Community Management Deepen Customer Satisfaction and Brand Affinity with Impactful Web Content and Microsites Register here Interop Las Vegas Las Vegas May 6-10 The BrainYard, a collaboration between InformationWeek and the Enterprise 2.0 Conference, is the leading source of information for business and technology professionals who are infusing social software and processes throughout their organizations. © UBM TechWeb 2011. All Rights Reserved. The BrainYard c/o UBM TechWeb, 303 Second St., Suite 900 South Tower, San Francisco, CA 94107. 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