GOOG,AAPL: Google (GOOG) paid Apple (AAPL) $701M in...

11:57 AM Google (GOOG) paid Apple (AAPL) $701M in traffic acquisition costs last year in exchange for being the default search engine on iOS, estimates Morgan Stanley's Scott Devitt. Moreover, he sees that figure rising to $877M this year and $1.1B in 2014. With Microsoft (MSFT) reportedly raising its offer for making Bing the default iOS engine, Devitt believes Google is now providing Apple with a 75% revenue cut. Consider that more evidence of Android's importance to Google's future. (previous) Read comments

GOOG price at time of publication: $786.00. Check GOOG price now »

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