Microsoft Has A Plan To Beat Apple, But Will It Happen?
by Wall Street Wisdom
In November 2012, CEO Steve Ballmer declared that Microsoft (MSFT) is now a devices and services company that develops its own end-to-end experience for consumers - no longer just a software company that licenses its operating system to PC makers to use as they please. Ballmer said Microsoft wants to maintain firm control over how its products are used, and has developed a new plan that could possibly threaten the former stock heavy-weight champ, properly known as Apple (AAPL), but is the proclamation "we have a strategy to beat Apple," maybe just a little too ambitious? read more »
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