Monday, April 29, 2013

AAPL: Apple: A Cheaper iPhone Makes Sense For Restoring Unit Volumes And Demand

Apple: A Cheaper iPhone Makes Sense For Restoring Unit Volumes And Demand
by Daniel Philip

Introduction:
Apple (AAPL) has been receiving large levels of competition from Samsung in recent months. They are currently losing market share to their rivals, and need to do something about it urgently in order to prevent further losses. The iPhone maker appears to have made plans to begin production for the next-generation of its noteworthy device by the end of the second quarter of the year, according to the Wall Street Journal. With production likely to begin in Q2, the company is also rumored to be developing a cheaper version of the iPhone, which could be launched in the second half of the year. The Journal speculates that the cheaper iPhone will be featuring a display near the size of the iPhone 5 but will be using a casing made of a different material. Apple has been getting killed on the street, and a low cost iPhone could certainly be an alibi for the company. At the end of the day, Apple must continue its level of breakthrough innovation in order to remain unseated by Samsung (SSNLF.PK), Google (GOOG), or Microsoft (MSFT). read more »

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