6:38 PM "Facebook Home (FB) is a play for the international market," argues AllThingsD's Mike Isaac, making the case the UI's poorly-received U.S. launch - 3 days in, Home still has a rating of 2.3/5 stars on Google Play - is less important than its reception in emerging markets where the smartphone will be the primary means of accessing the Web for many users (and where Facebook has has plenty of mobile-only users). In these places, Home's integrated messaging services (with VoIP services perhaps in the cards) could prove crucial to competing against upstarts such as WhatsApp. Read comments
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