Saturday, April 20, 2013

Being Social In The Face Of Disaster | Best Of Interop Finalists

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  Saturday, April 20, 2013
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InformationWeek Editor
Tom LaSusa
 
 

Words can't even begin to describe our collective sadness at what happened this week in Boston and West, Texas. Though the tragedies are very different in nature, one thing that they have in common is the ongoing social media responses.

A quick search of #WestTX on Twitter pulls up the latest news, info on missing family members, startling pictures and words of support. Meanwhile, in Boston, people took to Facebook and Twitter to keep friends and family updated on their safety in the immediate aftermath of the bombing. Days later, social media profiles are ablaze with shares of police alerts on possible suspect vehicles, updates on neighborhood lockdowns and more.

While many of the posts have been incredibly helpful, there's always a flutter of nonsense: Misinformation -- both accidental and intentional -- can easily devalue the genuine efforts of concerned people. Case in point: Several individuals identified as suspects quickly found themselves part of a social media witch hunt. To their credit, they quickly went to authorities to clear themselves.

It's easy to let emotions get a strong hold, especially when the faces of the victims are repeatedly flashed on our screens. Unfortunately, kneejerk reactions do very little to help dispense valuable information and only make things worse.

In a disaster, natural or man-made, the best thing a social media "volunteer" can do is ignore mainstream media and share information from official sources such as the Red Cross or police/government profiles.

Do you find social media tend to be helpful or detrimental in a crisis situation? Let me know at tom.lasusa@ubm.com.

Tom LaSusa
Community Manager
InformationWeek.com



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