Monday, April 22, 2013

AAPL: Apple's Indoor Location Acquisition: It's About Apps, Not Maps

Apple's Indoor Location Acquisition: It's About Apps, Not Maps
by Bruce Krulwich

Almost a month has gone by since Apple's (AAPL) acquisition of WiFiSLAM, a start-up company with technology for indoor location positioning (a.k.a. indoor GPS). Numerous articles have seen this acquisition as a means to beef up their failed Maps system. While this is undoubtedly true, I think it's only a small part of what Apple will do with WiFiSLAM's indoor location technology. read more »

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