5:20 PM Yahoo (YHOO -0.8%) currently generates just ~$125M/year in mobile revenue, primarily from search ads, Kara Swisher reports. For reference, Yahoo posted 2012 revenue of $4.47B, and Google stated in October its mobile ops (ads + Google Play) are on an $8B/year run rate. Marissa Mayer recently stated Yahoo has 200M monthly mobile users, but many of them rely on iOS apps that aren't monetized. A recent deal with Google's AdMob unit could provide a boost to Yahoo's mobile ad sales. (earlier) Read comments
YHOO price at time of publication: $21.01. Check YHOO price now »
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Recent Market Alerts on YHOO: All currents | Earnings | Dividends | M&A | On the move
Transcripts on YHOO
- Yahoo! Management Discusses Q4 2012 Results - Earnings Call Transcript
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