 | |  | | By Doug Henschen | | | Salesforce.com's ExactTarget Buy Equals Marketing Clout Salesforce.com on Tuesday announced a whopping $2.5 billion deal to acquire ExactTarget, a 14-year-old marketing automation and campaign management vendor based in Indianapolis.
The deal, which is set to close by the end of July subject to regulatory approvals, will dramatically increase Salesforce.com's marketing capabilities, helping the company to respond to rising digital marketing expenditures.
Salesforce marketing capabilities were previously limited to social channels, powered by capabilities gained through the acquisitions of Radian6 and Buddy Media. In contrast, rivals including IBM, Microsoft, Oracle, SAS, and Teradata, among others, have much broader, multi-channel marketing capabilities, most on the strength of acquisitions over the last three years. Will the ExactTarget deal be worth it? Salesforce is clearly counting on growth to make the deal pay off in the long term.
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| |  | |  | | INSIDE THE LATEST ISSUE OF DARK READING Antivirus technology isn't nearly enough. End user security requires layers of tools and training as employees use more devices and apps.
ALSO: It's time we rethink the conventional wisdom about security layering. Log In Or Register To Download | |
COMMENTARY Google, Workday, Evernote Preach Future Of Enterprise Software At E2 By Fritz Nelson Stan Swete, the CTO of Workday; John McGeachie, VP of business at Evernote; and Amit Singh, president of Google's enterprise business, will be featured keynote speakers at the upcoming E2 Conference, June 17-19 in Boston. Evernote and Google are best known for consumer technology, but that's changing; and Workday has been challenging, and succeeding, against the big boys of enterprise software for almost a decade. During our fireside chats, we'll be discussing the new enterprise software landscape: why and how it's changing, and how these companies are playing a part. The IBM Way On Analytics By Doug Henschen There's the IBM way, and then there's how most of its software rivals address customer needs. The difference is capsulized in new IBM Survey Analytics and IBM Retention Analytics capabilities announced Thursday that take on employee satisfaction and retention as a starting point. There are pluses and minuses in each approach. State Street: Social Business Leader Of 2013 By David F. Carr In June 2012, the global financial firm State Street Corp. introduced an "innovation rally" on its enterprise social network, and the response proved explosive. "That was really the catalyst--the thing that got people to say, ah, I understand what this is, I understand it," said Kristin Z. Waryas, VP of enterprise social collaboration at the firm. The open brainstorming session was held over 72 hours with employees from around the world participating in eight online forums on ways for State Street to improve its business. Gmail Inbox Update: Hopes And Fears By Debra Donston-Miller My name is Deb, and I have a problem with email: My Gmail inbox currently includes more than 52,000 unread messages. I read what I need to immediately, and then get back to the lower-priority messages later. That's the idea, anyway. Do I need all those messages? Probably not. Will I ever go back through them to weed out what I do and don't need? Highly unlikely. Am I proud of my situation? No, but I know I'm not alone. |  JOIN THE CONVERSATION Posted By Cara Latham: "I have about 4,000, but mostly because last year, I spent an entire weekend deleting and organizing my inbox. I have not switched to the new format because like you, I don't want it to provide automated categorization. I have my own system, and I would prefer Google didn't change it on me.
That said, I may be more inclined if it changed its approach to categorization. I think it would make more sense to have categorization based on subject matter as opposed to the type of message. I'd like to see folders for "work," "school" (if you have kids or are furthering your education), "bills," "social," "miscellaneous," etc. " In reply to: Gmail Inbox Update: Hopes And Fears View Entire Response | Post Your Own Reply | | NEWS & ANALYSIS REPORTS & WHITEPAPERS FEATURED REPORTS 2013 Strategic Security Survey We stated in our 2012 Strategic Security report that information security pros are quick to pin the blame for problems on end users, the CFO, vendors, developers--anyone but themselves. Harsh? Yes, but our criticism of this tack seems to have gotten through: Our 2013 data shows that security professionals are ready to take ownership of their strategies. Download Now (Registration Required)
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|  | | | FEATURED WHITEPAPERS A Practical Guide To Database Security A serious data breach brings monetary damage in its many forms: business disruption, bad publicity, stiff fines for noncompliance, and undermined customer confidence. But most damaging of all is the trouble that it creates when it comes to signing up new customers. A tarnished reputation is a big objection for sales and business development to overcome. That's why data security in general and database security in particular are a crucial part of any company's overall corporate health.
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| WEBCASTS Why Is Information Governance So Important For Modern Analytics? Why Is Information Governance So Important For Modern Analytics? The data that feeds your analytics solutions can include everything from customer details to financial records to employee data. The impact of this data getting into the wrong hands, either internally or externally, can have a major impact on the organizations success and can cost many millions of dollars, which brings information governance and analytics to the forefront for many organizations.
Join this teleconference and learn how the combination of IBM information governance offerings and analytic solutions on the z Enterprise platform can help you to enhance information integrity, availability and quality.
It happens June 12, 2013.
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| RESOURCES AND EVENTS E2 Conference Boston E2 is the only event of its kind, bringing together business and technology leaders across IT, marketing, and other lines of business looking for new ways to evolve their enterprise applications strategy and transform their organizations to achieve business value. Join us for three days of 40+ conference sessions and workshops across eight tracks and discover the latest insights in enterprise social software, big data and analytics, mobility, cloud, SaaS and APIs, UI/UX, and more.
It happens June 17-19, 2013, in Boston. Register Today | | | | | |
