Apple Takes On Microsoft With 128GB iPad, As Tablets Munch On PC Sales
by Trefis
With its sights firmly set on Microsoft (MSFT) and the huge PC market, Apple (AAPL) added another important update to its growing iPad collection. The iDevice maker recently launched a 128 GB update to its retina display fourth-generation iPad, doubling the storage capacity of its earlier highest-end tablet for an additional $100 in price. The premium device is not just Apple's way of protecting margins and ASPs in the wake of the iPad Mini's increasing sales mix. What we are also seeing here is a bigger market share play going on as tablets eat away into PC shipments. read more »
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