YHOO,GOOG: Yahoo (YHOO +1.5%) continues trading higher...

2:23 PM Yahoo (YHOO +1.5%) continues trading higher after reaching a display ad deal with Google (GOOG) related to the latter's AdSense and AdMob platforms. An upgrade to Buy from Pivotal Research, which has raised the valuation it assigns to 35%-owned Yahoo Japan, might also be helping. JPMorgan observes Google typically provides AdSense partners with a 68% cut of ad sales, while adding Yahoo's scale gives it "more leverage" than most publishers. Read comments

YHOO price at time of publication: $20.26. Check YHOO price now »

Focus Articles on YHOO

• How Much Should You Pay For Yahoo? by Efsinvestment
• Yahoo May Be A Nice Way To Participate In The Alibaba IPO by Robert Wagner
• Marissa Mayer's Yahoo Revitalization Continues by Valuentum

Press Releases on YHOO

• Yahoo! to Participate at the Goldman Sachs Technology and Internet Conference (Business Wire)
• Yahoo! Reports Fourth Quarter and Full Year 2012 Results (Business Wire)
• Yahoo! en Español and Sony Music Latin Partner to Bring Branded Entertainment Series to Fans (Business Wire)

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StockTalk on YHOO: YHOO StockTalk | Twitter YHOO | Twitter $YHOO | YHOO Instablogs

Recent Market Alerts on YHOO: All currents | Earnings | Dividends | M&A | On the move

Transcripts on YHOO

• Yahoo! Management Discusses Q4 2012 Results - Earnings Call Transcript
• Yahoo! Management Discusses Q3 2012 Results - Earnings Call Transcript
• Yahoo! Management Discusses Q2 2012 Results - Earnings Call Transcript

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