Monday, April 8, 2013

GOOG: Google's Legal Problems In Europe Could Hurt Earnings

Google's Legal Problems In Europe Could Hurt Earnings
by Forward Looking Guru

I'm writing this piece as a follow up to my article, Google's Project Glass: A Huge Threat to Privacy, where I addressed concerns about the potential for a backlash from consumers and politicians over Google's attitude towards consumer privacy. The topic of Google's approach to privacy is one of critical importance that, in my opinion, has not received enough discussion. The Federal Trade Commission (FTC) cleared Google (GOOG) of anti-trust allegations earlier this year and, for the moment, the United States government, has blessed Google's approach to privacy, which is to collect as much data as possible without crossing the "creepy line", by making the determination that in the interest of National Security, an individual has no expectation of privacy online. However, Google's approach to privacy is not universally accepted, and has been under tremendous scrutiny in Europe. Over the next few weeks, the European Courts will release their final determination on how to address the concerns over Google's privacy policy, and has made it clear that Google will not get a free pass. These political problems, coupled with legal battles over intellectual property that Google is fighting in the region have the potential to spell disaster for Google's profitability going forward. read more »

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