1:33 PM Does the confluence of the sixth most popular website on the planet and what could be the largest treasure trove of consumer buying data make Amazon (AMZN -1.5%) the "sleeping giant" of media? The company's display ads are using some savvy integration of reviews and shopping cart compatibility that could leave competitors in the dust. Though it's still early in the game in Amazon's bid to be an ad publisher, media analysts note some of its innovative ad formats are seeing a 20-30X lift over traditional ads. Read comments
AMZN price at time of publication: $255.06. Check AMZN price now »
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Focus Articles on AMZN
- Who Will Win Amazon's Next Generation Kindle Fire? by Ashraf Eassa
- 2 Threats To Amazon's Future Earnings by John Mylant
- Does AMZN Stand For Amazing? by Henry Tan
Press Releases on AMZN
- Amazon AutoRip Extends to Vinyl—Customers Now Receive Free MP3 Versions of Vinyl Records Purchased From Amazon—Past, Present and Future (Business Wire)
- Amazon.com to Acquire Goodreads (Business Wire)
- Prime Instant Video Greenlights Betas, an Original Comedy Pilot (Business Wire)
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Recent Market Alerts on AMZN: All currents | Earnings | Dividends | M&A | On the move
Transcripts on AMZN
- Amazon.com's Management Discusses Q4 2012 Results - Earnings Call Transcript
- Amazon.com's CEO Discusses Q3 2012 Results - Earnings Call Transcript
- Amazon.com's Management Discusses Q2 2012 Results - Earnings Call Transcript
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